The e-commerce industry has been expanding significantly in recent years, with more and more consumers shopping online. One of the most significant developments in this field is the emergence of voice commerce, a technology that is rapidly transforming the way we shop. Voice commerce is a game-changer for the e-commerce industry, and in this article, we will discuss why.
What is Voice Commerce?
Voice commerce is a technology that allows consumers to use their voice to place orders and make purchases online. This technology uses voice assistants like Amazon’s Alexa, Google Home, and Apple’s Siri to allow customers to browse products, add items to their cart, and complete their purchase without ever having to touch their computer’s keyboard or phone screen.
The Emergence of Voice Commerce
Voice commerce is becoming increasingly popular as more people begin to use smart speakers and voice-enabled devices. According to a study from Juniper Research, voice commerce sales are expected to reach $80 billion annually by 2023. This growth is driven by the increasing popularity of voice assistants, which are expected to be in 8 billion devices by 2023.
The Benefits of Voice Commerce
Voice commerce offers several benefits to both consumers and retailers. For starters, it provides a more convenient way to shop. Instead of having to scroll through pages of products and click buttons, consumers can simply ask their assistant to find what they need. This convenience can save time and reduce frustration, especially for those who find navigating an e-commerce website challenging.
Moreover, voice commerce offers retailers the opportunity to provide a more personalized shopping experience for each customer. For example, a retailer can use a customer’s purchase history to suggest new items or inquire about product preferences using voice-enabled devices.
Additionally, voice commerce can help businesses reduce cart abandonment rates. As customers can easily add items to their cart using a voice assistant, they can quickly complete their purchase without the need to switch between devices or platforms, which can be time-consuming and frustrating.
Voice commerce is rapidly transforming the e-commerce industry, offering consumers a more convenient and personalized shopping experience, while helping businesses reduce cart abandonment rates and increase sales. As technology continues to advance, it is likely that voice commerce will continue to evolve and expand, creating new opportunities for retailers and exciting new experiences for consumers.